Following a Series-B raise, Unibuddy (UK-based edtech SaaS scale up) had its sights on global expansion, specifically across the US market, which represented the largest market for them globally. Until this time, product marketing was done by their UK-based team, focused on the higher education institutions across the UK and Europe.
However, the company knew that the North American higher education market had significant differences from its counterparts and required someone with different experiences. The decision was made to hire a US-based Product Marketer with college and university go-to-market planning and strategy experience.
Over 10 years of employment experience, 8 years as a Product Marketer as well as 8 years in edtech software space.
They had experience stading up a product marketing or, including its processes, partnered with 4 Product Managers to develop GTM and launch strategies that created new clients and drove demand. They led a multi-product portfolio with 50 releases in 1 year as well as championed sales enablement strategies for a 60+ person sales org (including pitch decks, competitive intelligence cards, case studies, etc.) They also owned the strategy, value prop messaging, campaigns, and lead nurture programs.
