Following investment into the business, it became critical for Covers to hire their first Chief Product Officer. This newly created role would be responsible for developing and driving the strategic vision for the next iteration of the product by transforming the user experience.
Over a decade of product experience focused on consumer experience products (fintech, ecommerce, marketplaces, and travel tech). Experience reporting into a Founder/CEO to develop and scale a nascent product into a beautiful UX-led, feature, and value-rich consumer experience. During their previous tenure, they developed the overall business and product strategy (including growth into new markets, monetization strategy, and the partnership integration strategy) and built out the product org, helping to successfully secure a new round of investment.