Following six consecutive quarters of record growth and surpassing the billion-dollar revenue mark, Extreme Networks began the ambitious goal of transforming its product marketing organization to better position the business to realize growth at scale. Extreme Networks, a publicly traded networking solutions provider, is a leader in Gartner’s Magic Quadrant and employs 3000+ globally.
This transformation required hiring a team of Product Marketing talent experienced in successful GTM strategies and launches of cloud solutions on a global scale. Historically product marketing and effective GTM were areas of the business that had struggled. Our firm was engaged to lead the search for a Senior Director of Product Marketing and two Senior Product Marketing Managers.
For each of these roles, it was critical for all of the candidates to have previous experience in the Product Marketing function and domain expertise in SaaS, Cloud solutions, SD-WAN and/or edge computing, whether for enterprise customers or service providers.
Our client provided us with a list of organizations they were interested in seeing talent from; however, they were flexible and would consider talent from a large community of companies with similar solution experiences. Extreme Networks employs a remote work model so we had the flexibility to present candidates from any city across North America with no preferences or limitations to time zones.
Following the hire of the Senior Director, our stakeholder advocated for an additional budget to make a second Senior Director level hire. The second Senior Director hire stemmed from the quality of the candidates we had recruited on their behalf and the opportunity it gave our Extreme Networks to expand the organization in ways they had not expected to be able to.
Within four months, Martyn Bassett Associates was able to help Extreme Networks build out a robust Product Marketing team consisting of two Senior Product Marketing Directors and two Product Marketing Managers.
